Content marketing teams produce hundreds of pieces monthly, from blog posts and social media updates to email campaigns and SEO-optimized articles. Managing this scale manually is impossible - but the right AI formulas can automate 80% of your content creation workflow while maintaining quality and brand consistency.
This comprehensive formula library contains 25 battle-tested FITS formulas organized by content marketing function. Each formula includes the exact syntax, practical examples, and implementation tips from teams scaling content production to 500+ pieces monthly.
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All 25 formulas pre-built in a ready-to-use Google Sheets template. Start scaling your content production immediately with proven workflows.
How to Use This Formula Library
Each formula in this library follows a consistent structure optimized for content marketing workflows:
Formula Structure:
Purpose: Clear description of what the formula accomplishes
Formula: Copy-paste ready FITS syntax
Example: Real-world implementation with sample data
Pro Tip: Advanced usage and workflow integration
All formulas use FITS syntax and require the FITS Google Sheets addon. Install FITS before using these formulas to ensure compatibility and optimal performance.
Content Creation Formulas (7)
Core content creation formulas for blog posts, articles, and long-form content. These formulas handle the heavy lifting of content generation while maintaining your brand voice and quality standards.
1Blog Post Outline Generator
Purpose: Creates comprehensive blog post outlines with H2/H3 structure, key points, and target word counts.
=AI("Create a detailed blog post outline for '" & A2 & "'. Include: 1) Compelling title, 2) Introduction hook, 3) 5-7 H2 sections with 2-3 H3 subsections each, 4) Key points for each section, 5) Conclusion with CTA. Target audience: " & B2 & ". Target length: " & C2 & " words.")Example Input:
A2: "Content marketing automation tools"
B2: "Marketing managers at B2B SaaS companies"
C2: "2500"
Pro Tip:
Use this as your master outline generator, then feed individual sections into more specific formulas for detailed content creation.
2Introduction Hook Writer
Purpose: Generates engaging article introductions with hooks, problem statements, and value propositions.
=AI("Write an engaging 150-word introduction for '" & A2 & "'. Start with a compelling hook (statistic, question, or surprising fact), identify the pain point this article solves, and clearly state what value readers will gain. Tone: " & B2 & ". Include transition to main content.")Example Input:
A2: "How to reduce customer churn with data analytics"
B2: "Professional, data-driven, confident"
Pro Tip:
Combine with formula #3 for complete article sections. Test different hook styles (statistics, questions, scenarios) to find what resonates with your audience.
3Section Content Expander
Purpose: Transforms outline points into fully-developed content sections with examples, explanations, and supporting details.
=AI("Expand this outline point into " & C2 & " words of detailed content: '" & A2 & "'. Include: practical examples, step-by-step explanations, common challenges, and actionable takeaways. Writing style: " & B2 & ". Use subheadings for clarity.")Example Input:
A2: "Setting up automated email sequences for lead nurturing"
B2: "Clear, instructional, with specific examples"
C2: "400"
Pro Tip:
Perfect for turning outline points from formula #1 into complete sections. Adjust word count based on section importance and article structure.
4Case Study Generator
Purpose: Creates realistic case studies with specific metrics, challenges, solutions, and results for content examples.
=AI("Create a realistic case study for " & A2 & " industry implementing " & B2 & ". Include: 1) Company background (anonymized), 2) Specific challenge with metrics, 3) Solution approach with 3-4 steps, 4) Measurable results with % improvements, 5) Timeline. Make metrics realistic and specific.")Example Input:
A2: "E-commerce"
B2: "AI-powered product recommendations"
Pro Tip:
Use different industries and company sizes to create variety. Reference real industry benchmarks for authentic metrics.
5How-To Step Generator
Purpose: Breaks complex processes into clear, actionable step-by-step instructions with expected outcomes.
=AI("Create step-by-step instructions for '" & A2 & "'. Format as numbered steps with: 1) Clear action verb, 2) Specific details/settings, 3) Expected outcome, 4) Common mistakes to avoid. Target audience skill level: " & B2 & ". Include time estimates and prerequisites.")Example Input:
A2: "Creating a content performance tracking template"
B2: "Intermediate marketers"
Pro Tip:
Perfect for tutorial content. Include screenshots or tool references in your final content to enhance clarity.
6Listicle Item Creator
Purpose: Generates individual items for listicle articles with descriptions, benefits, and practical applications.
=AI("Create item #" & ROW() & " for '" & $A$1 & "' listicle. Include: 1) Compelling title/name, 2) 50-75 word description explaining what it is, 3) Key benefit or unique value, 4) Practical example or use case, 5) Why it matters. Make each item distinct and valuable.")Example Input:
A1: "15 Essential Content Marketing Tools for 2025"
(Formula in rows 2-16 automatically numbers items)
Pro Tip:
Use ROW() function for automatic numbering. Drag formula down to generate multiple list items efficiently.
7Conclusion & CTA Writer
Purpose: Crafts compelling conclusions that summarize key points and include strong calls-to-action aligned with business goals.
=AI("Write a compelling conclusion for '" & A2 & "'. Include: 1) Summary of 3 key takeaways, 2) Reinforce main value/benefit, 3) Address next steps for readers, 4) Strong CTA for " & B2 & ". Tone: encouraging and actionable. Length: 100-120 words.")Example Input:
A2: "Complete guide to email automation workflows"
B2: "downloading our email template library"
Pro Tip:
Align CTAs with your conversion funnel. Use different CTA types: lead magnets, product trials, consultation booking, newsletter signup.
SEO Optimization Formulas (6)
SEO-focused formulas for optimizing content discovery, search rankings, and organic traffic growth. These formulas ensure your content meets search engine requirements while maintaining readability.
8SEO Title Generator
Purpose: Creates multiple SEO-optimized title variations with target keywords, optimal length, and compelling hooks.
=AI("Generate 5 SEO title variations for target keyword '" & A2 & "'. Requirements: 1) Include exact keyword naturally, 2) 50-60 characters total, 3) Include power words (" & B2 & "), 4) Appeal to search intent: " & C2 & ". Format as numbered list.")Example Input:
A2: "content marketing strategy"
B2: "ultimate, complete, proven, step-by-step"
C2: "How-to/Educational"
Pro Tip:
Test different power word combinations. Use Google Search Console to track which title formats perform best for your audience.
9Meta Description Creator
Purpose: Writes compelling meta descriptions that improve click-through rates while including target keywords naturally.
=AI("Write a meta description for '" & A2 & "'. Requirements: 1) Exactly 155 characters, 2) Include keyword '" & B2 & "' naturally, 3) Clear value proposition, 4) Compelling call-to-action, 5) Match search intent. Make it click-worthy.")Example Input:
A2: "Complete Guide to Email Marketing Automation"
B2: "email automation"
Pro Tip:
Include action words and specific benefits. Test emotional triggers vs. logical appeals based on your audience type.
10Header Hierarchy Optimizer
Purpose: Creates SEO-friendly header structures (H1-H6) with keyword distribution and logical content flow.
=AI("Create SEO header structure for '" & A2 & "'. Include: 1) H1 with primary keyword '" & B2 & "', 2) 5-7 H2s with related keywords, 3) 2-3 H3s under each H2, 4) Natural keyword distribution, 5) Logical content flow. Format with header tags.")Example Input:
A2: "Social media marketing for B2B companies"
B2: "B2B social media marketing"
Pro Tip:
Use this structure as your content outline foundation. Include semantic keywords and question-based headers for featured snippet optimization.
11FAQ Schema Generator
Purpose: Creates FAQ sections optimized for featured snippets and voice search with natural question patterns.
=AI("Create 8 FAQ items about '" & A2 & "'. Format each as: Question (natural, conversational) and Answer (50-75 words, direct, actionable). Include long-tail keywords related to '" & B2 & "'. Optimize for voice search and featured snippets.")Example Input:
A2: "Google Ads campaign optimization"
B2: "Google Ads optimization, PPC optimization"
Pro Tip:
Research "People Also Ask" boxes for authentic question patterns. Include questions starting with how, what, why, when, where.
12Internal Link Suggestions
Purpose: Generates contextual internal linking opportunities with natural anchor text and strategic link placement.
=AI("Suggest 5 internal linking opportunities for content about '" & A2 & "'. For each suggestion provide: 1) Context where link fits naturally, 2) Recommended anchor text, 3) Content topic to link to, 4) Benefit to user journey. Focus on topics: " & B2)Example Input:
A2: "Email marketing automation best practices"
B2: "email templates, automation tools, segmentation strategies"
Pro Tip:
Map your content clusters first. Create link opportunities that guide users through your conversion funnel.
13Long-Tail Keyword Expander
Purpose: Generates long-tail keyword variations and semantic keywords for comprehensive topic coverage.
=AI("Generate 15 long-tail keyword variations of '" & A2 & "'. Include: 1) Question-based keywords, 2) Problem/solution phrases, 3) Comparison keywords, 4) Location-based variations, 5) Industry-specific terms. Target intent: " & B2 & ". List one per line.")Example Input:
A2: "content marketing tools"
B2: "Commercial/Purchase intent"
Pro Tip:
Use these keywords naturally throughout your content. Create separate content pieces for high-value long-tail variations.
Social Media Formulas (6)
Social media content formulas for creating engaging posts, captions, and campaigns across multiple platforms. These formulas adapt content for platform-specific audiences and algorithms.
14Platform-Specific Post Creator
Purpose: Adapts content for specific social media platforms with appropriate tone, length, and format.
=AI("Create a " & A2 & " post about '" & B2 & "'. Platform requirements: " & C2 & ". Include: 1) Attention-grabbing opening, 2) Key value/insight, 3) Call-to-action, 4) Relevant hashtags. Tone: " & D2 & ". Optimize for " & A2 & " algorithm.")Example Input:
A2: "LinkedIn"
B2: "AI productivity tools for marketing teams"
C2: "Professional, 1300 characters max, document-style"
D2: "Thought leadership, data-driven"
Pro Tip:
Create separate rows for each platform. Use consistent messaging adapted to platform culture and audience expectations.
15Hashtag Research Generator
Purpose: Creates strategic hashtag mixes combining popular, niche, and branded hashtags for optimal reach and engagement.
=AI("Generate hashtag strategy for '" & A2 & "' on " & B2 & ". Include: 1) 3-5 popular hashtags (high volume), 2) 5-7 niche hashtags (targeted audience), 3) 3-4 long-tail hashtags (specific), 4) 1-2 branded hashtags. Total: " & C2 & " hashtags max.")Example Input:
A2: "Content marketing automation tips"
B2: "Instagram"
C2: "15"
Pro Tip:
Research hashtag performance before using. Mix trending and evergreen hashtags for consistent discovery.
16Engagement Question Creator
Purpose: Generates compelling questions that drive comments, shares, and meaningful engagement from your audience.
=AI("Create 3 engaging questions about '" & A2 & "' for " & B2 & ". Types: 1) Opinion-seeking question, 2) Experience-sharing question, 3) Prediction/future question. Make them: specific, thought-provoking, and easy to answer. Target audience: " & C2)Example Input:
A2: "Remote team collaboration tools"
B2: "LinkedIn professionals"
C2: "Marketing managers and team leads"
Pro Tip:
Questions that reference common experiences generate more responses. Use polls and multiple choice for higher engagement.
17Story/Caption Frameworks
Purpose: Creates engaging narrative structures using proven storytelling frameworks for social media content.
=AI("Write a " & A2 & " story about '" & B2 & "' using the " & C2 & " framework. Include: personal element, specific details, lesson learned, and clear takeaway. Length: " & D2 & " words. End with engagement question.")Example Input:
A2: "Instagram"
B2: "Overcoming content creation burnout"
C2: "Problem-Solution-Transformation"
D2: "150"
Pro Tip:
Use frameworks like AIDA, Before-After-Bridge, Problem-Agitation-Solution for different content types.
18Video Script Outliner
Purpose: Creates structured video scripts with hooks, key points, transitions, and calls-to-action for social video content.
=AI("Create " & A2 & "-second video script for '" & B2 & "'. Structure: 1) Hook (first 3 seconds), 2) Problem/situation, 3) " & C2 & " main points with examples, 4) Key takeaway, 5) Clear CTA. Format: timestamp and speaking text. Platform: " & D2)Example Input:
A2: "60"
B2: "5 common email marketing mistakes"
C2: "3"
D2: "TikTok"
Pro Tip:
Front-load value in the first 3 seconds. Include visual cues and text overlay suggestions for better engagement.
19Trend Adaptation Formula
Purpose: Adapts current social media trends and formats to your brand and content topics for timely, relevant posts.
=AI("Adapt the trending '" & A2 & "' format for content about '" & B2 & "'. Maintain: 1) Original trend structure, 2) Viral element, 3) Platform-appropriate style. Incorporate: brand voice, target audience (" & C2 & "), and key message. Make it authentic, not forced.")Example Input:
A2: "This or That challenge"
B2: "Content marketing tools comparison"
C2: "B2B marketing professionals"
Pro Tip:
Jump on trends quickly but ensure brand alignment. Use trending formats for educational content to maximize reach and engagement.
Email Marketing Formulas (6)
Email marketing formulas for creating compelling subject lines, engaging email content, and automated sequence copy. These formulas optimize for open rates, click-through rates, and conversions.
20Subject Line Optimizer
Purpose: Creates high-performing email subject lines using proven psychological triggers and optimal length.
=AI("Create 5 subject line variations for email about '" & A2 & "'. Use triggers: " & B2 & ". Requirements: 30-50 characters, mobile-friendly, avoid spam words. Target audience: " & C2 & ". Include A/B test suggestions with rationale.")Example Input:
A2: "New content calendar template release"
B2: "curiosity, urgency, benefit-focused"
C2: "Content marketing managers"
Pro Tip:
Test personal vs. business tone. Track which psychological triggers perform best with your specific audience segments.
21Email Sequence Builder
Purpose: Creates complete email automation sequences with logical progression, value delivery, and conversion optimization.
=AI("Create email #" & A2 & " of " & B2 & "-email sequence for '" & C2 & "'. Email purpose: " & D2 & ". Include: subject line, opening, value content (" & E2 & " words), clear CTA, and transition to next email. Maintain sequence momentum.")Example Input:
A2: "3" | B2: "5" | C2: "Content marketing onboarding"
D2: "Teach content planning methodology"
E2: "300"
Pro Tip:
Map out your entire sequence goals first. Use this formula for each email while maintaining narrative consistency across the series.
22Newsletter Content Curator
Purpose: Curates and formats newsletter content with summaries, insights, and commentary for regular email publications.
=AI("Create newsletter section about '" & A2 & "'. Include: 1) Engaging section header, 2) 75-word summary, 3) Why it matters insight, 4) Actionable takeaway, 5) Link context. Style: " & B2 & ". Newsletter theme: " & C2)Example Input:
A2: "Google's new AI search features for marketers"
B2: "Conversational, expert insights"
C2: "Weekly marketing trends and tools"
Pro Tip:
Use consistent section formatting. Add personal commentary to differentiate from standard news curation.
23Product Launch Email Series
Purpose: Creates product launch email campaigns with anticipation building, feature highlights, and conversion-focused messaging.
=AI("Create launch email for '" & A2 & "' targeting '" & B2 & "' phase. Focus: " & C2 & ". Include: compelling hook, problem/solution, product benefits, social proof elements, urgency/scarcity, clear CTA. Length: " & D2 & " words. Conversion-optimized.")Example Input:
A2: "AI Content Calendar Template"
B2: "Launch day"
C2: "Feature showcase and early bird pricing"
D2: "250"
Pro Tip:
Create different emails for teaser, launch, and post-launch phases. Use countdown timers and limited-time offers for urgency.
24Re-engagement Campaign Creator
Purpose: Develops win-back email campaigns for inactive subscribers with personalized messaging and compelling offers.
=AI("Create re-engagement email for subscribers inactive " & A2 & " days. Include: 1) Personal, honest subject line, 2) Acknowledge absence, 3) Highlight what they've missed, 4) Exclusive comeback offer, 5) Easy unsubscribe option. Tone: " & B2 & ". Value proposition: " & C2)Example Input:
A2: "90"
B2: "Friendly, non-pushy, genuine"
C2: "Free content templates they missed"
Pro Tip:
Segment by inactivity length. Offer genuine value rather than just promotional content. Make unsubscribing easy to maintain list health.
25Personalization Engine
Purpose: Creates personalized email content variations based on subscriber data, behavior, and preferences.
=AI("Personalize email about '" & A2 & "' for subscriber with: Industry=" & B2 & ", Role=" & C2 & ", Interest=" & D2 & ", Engagement=" & E2 & ". Customize: opening, examples, CTA, and next steps. Make it feel individually crafted.")Example Input:
A2: "Content automation strategies"
B2: "SaaS" | C2: "Marketing Manager" | D2: "Email marketing"
E2: "High opener, low clicker"
Pro Tip:
Use subscriber data from your CRM. Create templates for common persona combinations to streamline personalization at scale.
Advanced Formula Combinations
The real power comes from combining these formulas into complete content workflows. Here are three advanced combinations that content marketing teams use to scale production while maintaining quality.
Complete Blog Post Workflow
Sequence: Formula #1 (Outline) → Formula #8 (SEO Title) → Formula #2 (Introduction) → Formula #3 (Section Content) → Formula #11 (FAQ) → Formula #7 (Conclusion)
Implementation Steps:
- Use Formula #1 to create comprehensive outline
- Generate SEO titles with Formula #8
- Create introduction hook with Formula #2
- Expand each outline section using Formula #3
- Add FAQ section with Formula #11
- Write conversion-focused conclusion with Formula #7
Result: Complete 2,500+ word blog post optimized for SEO and conversions in under 30 minutes.
Multi-Platform Content Distribution
Sequence: Core content piece → Formula #14 (Platform Posts) → Formula #15 (Hashtags) → Formula #20 (Email Subject) → Formula #22 (Newsletter)
Implementation Steps:
- Start with completed blog post or core content
- Adapt for each platform using Formula #14
- Generate platform-specific hashtags with Formula #15
- Create email announcement with Formula #20
- Add to newsletter using Formula #22
Result: One piece of content becomes 5-7 platform-optimized posts plus email promotion.
Product Launch Campaign
Sequence: Formula #23 (Launch Emails) → Formula #14 (Social Posts) → Formula #4 (Case Studies) → Formula #16 (Engagement Questions)
Implementation Steps:
- Create 3-5 launch emails for different phases
- Adapt key messages for social platforms
- Generate supporting case studies
- Create engagement questions for community building
Result: Complete launch campaign with email sequence, social content, and supporting materials.
Implementation Best Practices
Do This
- • Start with outline formulas before writing content
- • Customize formulas for your brand voice and audience
- • Test different prompt variations for optimal results
- • Create template sheets for repeatable workflows
- • Use consistent formatting across all formulas
- • Review and edit AI-generated content before publishing
Avoid This
- • Publishing AI content without human review
- • Using the same prompts for different audiences
- • Ignoring platform-specific requirements
- • Creating content without SEO considerations
- • Forgetting to include clear calls-to-action
- • Overcomplicating formulas with too many variables
Measuring Formula Performance
Track these metrics to optimize your AI formula performance and improve content results over time:
Key Performance Indicators:
Content Production Metrics:
- • Time saved per content piece
- • Content pieces produced per week
- • Quality score (internal review)
- • Edit time required per piece
Performance Metrics:
- • Organic traffic growth
- • Social media engagement rates
- • Email open and click rates
- • Conversion rates from content
Use Google Sheets to organize content creation workflows and manually track which formulas work best for your content goals. Create organized views that show formula usage patterns and content production efficiency.
Getting Started with Your Formula Library
The most successful content teams implement these formulas systematically rather than trying to use all 25 at once. Here's a proven 4-week implementation schedule:
Week 1: Content Creation Foundation
Implement Formulas #1, #2, #3, and #7 for complete blog post workflow.
Goal: Produce 2-3 complete blog posts using AI-assisted workflow.
Week 2: SEO Optimization
Add Formulas #8, #9, #10, and #11 for search-optimized content.
Goal: Optimize existing content and create SEO-focused new pieces.
Week 3: Social Media Distribution
Implement Formulas #14, #15, #16, and #17 for social content creation.
Goal: Create consistent social media content from blog posts.
Week 4: Email Marketing Integration
Add Formulas #20, #21, #22, and #25 for complete email workflows.
Goal: Automate email content creation and improve engagement.
By month two, you'll have a complete AI-powered content creation system that can scale to 100+ pieces monthly while maintaining quality and brand consistency.