Content Personalization at Scale: One Message, Six Audiences

Marketing 101: different personas need different messaging. But manually rewriting the same core message for CMOs, practitioners, SMB owners, and analysts is soul-crushing. What if one Google Sheets formula could do it all in 30 seconds?

Get the Persona Matrix Template

One message → 6 personalized variants in seconds

The Personalization Problem

You know personalization matters. Study after study proves it: personalized content gets 2-5x higher engagement. But execution is where teams fall apart.

The typical workflow:

  1. Write core message
  2. Copy-paste into 6 separate docs
  3. Manually rewrite each version
  4. Hope you remember to update all 6 when the core message changes

For a single campaign, this might be manageable. For 50 campaigns per year? Unsustainable.

The FITS Solution: Persona-Based Prompt Matrices

Instead of managing 6 docs, you manage one spreadsheet:

  • Column A: Core message (single source of truth)
  • Column B: Target persona
  • Column C: Persona context
  • Column D: Personalized output (auto-generated)

The Formula That Does the Work

=FITS(A2, "Rewrite this for a " & B2 & ". " & C2 & " Keep under 100 words.")

Change the core message in A → all 6 variants update instantly. Single source of truth, automatic propagation.

Real Example: 6 Personas, One Core Message

Core message:

"Google Sheets just got smarter with AI formulas that can write, analyze, and automate tasks in seconds."

CMO (Chief Marketing Officer)

Context: ROI, team efficiency, competitive advantage

"Unlock 40% faster content production with AI-powered Google Sheets. Automate repetitive tasks, scale your team's output without hiring, and gain a competitive edge—all while reducing operational costs."

Content Marketer (Practitioner)

Context: Practical workflows, time savings

"Stop copy-pasting between tools. Use =FITS() to write meta descriptions, summarize blog posts, and generate social content—right where your data lives. Turn 500 product specs into polished descriptions in under 10 minutes."

Small Business Owner

Context: Cost savings, simplicity

"No coding. No expensive tools. Just Google Sheets + AI. Write product descriptions, respond to reviews, and create social posts in seconds—without hiring a copywriter. Start free, scale when ready."

Stop Writing the Same Message Six Times

Download the Persona Matrix Template and see how one formula transforms content for CMOs, practitioners, SMBs, SEOs, analysts, and copywriters—automatically.

What's Inside:

  • ✓ Ready-to-use Google Sheets template
  • ✓ Pre-configured FITS formulas
  • ✓ Example data and use cases
  • ✓ Instant setup (just upload & go)

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The Bottom Line

Personalization isn't optional anymore. But manually managing 6+ versions of every message is unsustainable.

With FITS, you get the best of both worlds: scale without complexity. One core message. One formula. Six personalized outputs. All in a single sheet.